Business listings are a critical tool for establishing your company’s online presence. In the age of digital marketing, online listings are one of the best ways to reach new customers, build local visibility, and capture leads. Read on to learn why business listings are important for your small business in 2022.
What are Business Listings?
A business listing is an online entry of your company’s information, such as Name, Address, and Contact information into specially designed online business directories. Business listings help search engines, web crawlers, and potential customers find your business.
Think of a business listing as your company profile online. By having your business listed, you verify your business and show search engines like Google that you are running a legitimate company.
Why list your Business online?
Listing your business online offers a variety of benefits, such as boosting the credibility of your company’s website. Digital marketing gurus swear by listing your business in online directories for several reasons.
Listings in business directories generate new Google listings. By targeting the right keywords in your company information, you increase the chances of outranking your competitors in local search, thanks to the volume of results that come up about your business.
Listing your business details is also useful from a consumer’s perspective. By putting out your correct address, phone number, email, and other contact details, you give potential customers the chance to contact your business for a quote, or booking, to check availability, or simply to consider you as an option for their needs. Consistent and accurate contact details build the online reputation of your business, making consumers more likely to trust you.
Business listings also improve your website’s SEO score, thanks to the volume of listings generated. These listings are effectively backlinks to your company’s main site, improving its authoritativeness and trustworthiness. This aligns with Google’s ranking guidelines and gives you the opportunity to outrank your local competitors.
Where should I list my Business?
Business directories are the best place to list your business. There are different types of directories depending on the targeted niche or category – local directories, global directories, B2B directories, directories by niche, etc.
Small businesses can benefit from listing their business in local and B2B directories as these offer a cost-effective way to boost publicity for your business. Such directories can increase your local visibility and harness the power of word-of-mouth marketing. Most often than not, local directories have a free listing option as well as paid ones, which come with perks such as bespoke marketing solutions.
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